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For immediate release:

HALF OF BRITONS WANT TO TRANSFORM THEIR FINANCES

Half of Britons (49%) want to make major changes to their financial situation but, with the average cost of making these changes calculated at £8,336, it is ironically a lack of funds that is preventing more than half of these (51%) from transforming their relationship with money. The research, commissioned by GE Money to mark the launch of a new range of credit cards and loans, found finances topped the transformation wish list above moving house (25%), changing jobs (21%) and altering appearance (21%).

This need to feel on top of our finances peaks at 62% amongst 35-44 year olds, the age when raising a family is stretching finances to the max. Pensioners are the most financially confident with just 25% saying they need to transform their finances. Regionally, folk in East Anglia were happiest with their financial lot (only 41% wanted to sort out their finances) whilst in Yorkshire and Humberside 56% of people interviewed wanted to make changes to their relationship with money. There is also a gender divide with more women than men feeling the need to transform their finances (53% v 45%).

While the survey calculated the cost of sorting out the average Brit's finances at £8,336, nearly a third (31%) stated they could get better organised without spending a penny. Worryingly, almost a quarter (23%) said they had no idea how much it would cost to get their finances straight.

Having a family also seems to influence the financial transformation bill. It is highest for 45-54 year olds at £13,074 and one in 10 of fortysomethings estimated they would have to spend more than £50,000 to get on top of their finances (compared to just 4% on average). The average amount a single person would need to spend was almost half that for those who are married or living together £10,916.60 v £6151.80) and 18-24 year olds would need to spend the least amount at £4,557.

Having our finances in a permanent state of disarray is also holding many of us back from living our dreams, whether that's travelling (32%), buying a car (28%), changing career (13%) or starting a family (7%). For more than half of us, our dream new home has eluded us (54%) while for a third of Britons, money has meant we can't even improve the home we have. This is especially true for the home making 35-44 year olds, whereas the younger 18-24 year olds are most likely to blame a lack of funds for stopping them travelling to far flung places on holiday (47%).

Commenting on the findings, personal finance expert, Donna Bradshaw, said:
GE Money Marketing Director Najlaa Taqi-Eddin says: "It's not surprising that people want to sort out their finances more than anything else, because, when managed properly, money can be an enabler rather than something that holds us back. The new range of credit cards and loans from GE Money is designed to help people, whatever their needs, transform their relationship with money. We don't want money to be the thing that's getting in the way of people making real and positive changes in their lives."

Donna Bradshaw, Personal Finance Expert - Top Five Financial Tips
  1. Get organised and take stock.
    You can't transform your finances unless you have a clear picture of your financial position. Dig out all your paperwork and set up a file covering everything from bank accounts, pensions, life cover and investments to mortgages, loans, utility bills, council tax, etc. Next do an audit of your finances, consisting of three parts:
    Monthly cash balance : list all your monthly outgoings, compare this with monthly household income and start budgeting where necessary.
    Statement of total net assets : calculate this by listing your assets (your home, its contents and any pensions/investments) and subtracting your outstanding debts.
    Value of your estate : this figure is your total net assets plus items such as life cover and death benefits from pension schemes, which only have a value should you die.
  2. Prioritise.
    Once you have a clear picture of your finances you can identify any gaps in your planning, such as insufficient life cover, income protection or pensions. Work out what your priorities are and deal with the most pressing first. E.g. putting money into savings when you have debts makes little sense unless the interest on the debt is less than you receive on your savings, so clear debts first.
  3. Shop around.
    Shopping around could save you hundreds of pounds every month. Regularly review savings, loans, mortgages, insurance policies and your utilities to ensure you are getting the best deals available. And don't forget to read the small print!
  4. Save efficiently.
    If you are saving to achieve a financial goal, make the most of your money by taking advantage of any tax breaks on investments. For instance you can invest up to £7,000 in an ISA each tax year, £3,000 of which can be cash.
  5. Get advice.
    Taking advice from an independent financial adviser will not only save you time and money in devising a plan to achieve your personal financial goals, but it will also provide you with peace of mind, knowing your financial affairs are in order.

    For more statistics and information please contact Ciara Hardman at Manning, Selvage & Lee on 0207 878 3253, ciara.hardman@mslpr.co.uk
Notes to editors:
  1. Survey of over 1000 UK adults conducted in April 2006 by TNS
  2. Regional breakdown available on request
  3. Case studies available on request
  4. Top tips on how to transform your life from the GE Money Transformation Panel available on request
  5. The GE Money Transformation Panel consists of:
    a. Dr Aric Sigman - psychologist
    b. Donna Bradshaw - independent financial adviser
    c. Angela Buttolph - style expert and TV presenter
    d. Sally-Ann Law - life and careers coach

  6. Product details available on request

GE Money

GE Money is the new trading name of Consumer Finance (GECF), one of the world's leading consumer finance services to consumers, retailers and auto dealers. Headquartered in the US, GE Money operates in 48 countries around the world and has assets worth over $150 billion.

In the UK, GE Money offers credit cards, fixed-term retail credit, loans, mortgages and auto finance. GE Money also operates retail branded credit cards for fashion retailers, department stores and supermarkets. Further information about GE Money can be found at

www.gemoney.co.uk.



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